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Why the Bowtie Model Is Replacing the Funnel in 2025">
Why the Bowtie Model Is Replacing the Funnel in 2025
The funnel is failing. And it’s costing you revenue you didn’t even know you were missing.
In this video, Colten introduces the Bowtie Model—a modern framework that reimagines your entire go-to-market strategy. Instead of stopping at the sale, the Bowtie continues through onboarding, adoption, expansion, and advocacy—where the real revenue lives.
If you’re tired of watching a pipeline get built… only to see growth stall, this one’s for you.
What you'll take away:
Why the traditional sales funnel is outdated (and dangerous)
What the Bowtie Model is and how it changes everything
How post-sale success = long-term, compounding growth
What 10x revenue really looks like (hint: it starts after the deal closes)
Founders, GTM leaders, RevOps pros—this is your mindset shift.
The Bowtie Model helps you:
- Turn customers into advocates
- Align your GTM teams around outcomes
- Create a self-sustaining growth engine
It’s not about more leads. It’s about better outcomes.
Ready to go deeper?
Stay tuned for our next Workshop:
"Why Your Funnel Is Costing You Revenue: The Bowtie Fix with HubSpot + Salesforce"