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Where is the future of GTM heading? (Takeaways from my attendance at GTM 25)
Where is GTM headed in 2025 and beyond?
I just got back from GTM25 in Washington, D.C., and it was one of the most thought-provoking events I’ve ever attended. Three days of keynotes, candid conversations, and tactical sessions all centered on the future of B2B Go-to-Market.
In this video, I’m breaking down my top takeaways:
- Jacco van der Kooij -> Why most GTM engines stop compounding before they even take off.
- Dave Boyce -> How AI + PLG can build GTM engines that are leaner, faster, smarter.
- Will Guidara -> The power of “Unreasonable Hospitality” and how customer experience creates true competitive edge.
Plus, I share a couple of book recommendations that came straight out of GTM25:
Freemium by Dave Boyce
Unreasonable Hospitality by Will Guidara
Whether you’re a founder, RevOps leader, or GTM operator, these insights will get you thinking about what growth really means in this new era.
Which idea resonates most with you: Jacco’s architecture, Dave’s AI + PLG, or Will’s hospitality mindset? Drop your thoughts in the comments!