The Secret Behind Every Winning GTM Strategy (Step-by-Step)

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The Secret Behind Every Winning GTM Strategy (Step-by-Step)

Want to know the real secret behind every successful product launch? In this video, Colten Roderigue (founder of Elefante RevOps) breaks down the step-by-step process of building a winning Go-to-Market (GTM) strategy.

More than 90% of launches fail—not because the product is bad, but because there’s no clear plan to reach the right customers. That’s where a strong GTM strategy comes in.