How to Use the NEW Leads Tool in HubSpot

How to Use the NEW Leads Tool in HubSpot

Are you tired of clogging up your HubSpot pipeline with unqualified deals? The new Leads Object is here to fix that!

In this HubSpot tutorial, I’ll walk you step-by-step through how to use the Leads Tool to streamline your prospecting process, keep your pipeline clean, and improve conversion rates.

What you’ll learn in this video:
 - How to customize lead stages to fit your sales process
 - How to automate lead progression based on rep activity
 - How to separate unqualified prospects from real opportunities using the new Leads Object
 - How to track, report, and prioritize leads effectively

This new feature in HubSpot Sales Hub Professional & Enterprise creates a dedicated “pre-deal space” to manage cold outreach and re-engagement cycles without flooding your deals pipeline.

Pro Tip: Treat every lead as a short-term qualification record. If a lead goes cold, archive it and create a new one when they re-engage—this keeps your CRM clean and reporting accurate.