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How to Multi-Thread Deals in HubSpot Using Buying Groups
Are your deals getting stuck because you're selling to just one person?
Missing stakeholders? Surprise blockers? Unpredictable forecasts?
This video walks you through exactly how to use Buying Groups in HubSpot to identify every influencer, approver, blocker, and decision-maker — so you can multi-thread deals with confidence.
Whether you’re selling mid-market or enterprise, Buying Groups is your shortcut to stronger deal execution, cleaner forecasting, and zero last-minute surprises.
What you’ll learn:
- How Buying Groups work inside HubSpot
- How to visually map champions, influencers, decision-makers, and blockers
- Why deals stall when reps only engage one contact
- How managers can coach reps better using Buying Group insights
- How executives can immediately spot risky deals in the forecast
- How to build Buying Group blueprints for SMB, mid-market, and enterprise
- How the Activity Heatmap reveals engagement gaps instantly
- A real-world example of selling into a complex buying committee
- How to embed Buying Groups into your sales process and pipeline reviews