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Bow Tie Funnel Explained | Step-by-Step Guide to the Bow Tie Model
In this video, Colten Rodrigue, founder of Elefante RevOps, breaks down the Bow Tie Model, one of the most powerful frameworks for scaling your business. Unlike the traditional marketing funnel that stops at the purchase stage, the Bow Tie Model focuses on the entire customer journey: from acquisition, to retention, to expansion.
You’ll learn:
- What the Bow Tie Funnel is and how it works
- The difference between traditional funnels vs. the Bow Tie Model
- Why customer retention is more profitable than acquisition
- A clear roadmap for implementing the Bow Tie Funnel in your business
- The key metrics (KPIs) you need to track for long-term success
The Bow Tie Model isn’t just theory, it’s a proven system to attract new customers, keep them engaged, and turn them into loyal brand advocates. By focusing on retention and expansion, you’ll boost customer lifetime value, reduce churn, and drive sustainable growth.
Book your FREE strategy call with Elefante RevOps today and start building the revenue engine your business deserves: https://elefanterevops.com/