Bow Tie Funnel Explained | Step-by-Step Guide to the Bow Tie Model

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Bow Tie Funnel Explained | Step-by-Step Guide to the Bow Tie Model

In this video, Colten Rodrigue, founder of Elefante RevOps, breaks down the Bow Tie Model, one of the most powerful frameworks for scaling your business. Unlike the traditional marketing funnel that stops at the purchase stage, the Bow Tie Model focuses on the entire customer journey: from acquisition, to retention, to expansion.