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(2025) Mastering the Top GTM Motions for Business Growth
How you go to market defines how fast you grow. In this video, Colten Roderigue from Elefante RevOps breaks down the top GTM motions for 2025: what they are, when to use them, and how to align them with your business goals.
We’ll unpack the six core GTM motions driving growth in 2025: inbound, outbound, partner-led, community-led, product-led, and event-led. Plus, how to combine them into one unified GTM engine that actually scales.
If you’re a RevOps leader, founder, or GTM operator trying to align your teams and build a revenue engine that compounds, this episode will show you the frameworks and metrics that matter most.
What you’ll learn:
- What a GTM motion really is (and why alignment comes first)
- The six dominant GTM motions for 2025
- How to design a hybrid GTM mix that fits your business model
- The metrics that reveal what’s really working
- Real-world examples from Notion and HubSpot