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General Terms
Full-Service Agency: An organization offering a complete suite of solutions, including marketing, sales, and customer service, to help businesses grow and scale.
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Revenue Operations
Revenue Operations (RevOps): An integrated approach that aligns marketing, sales, and customer service operations around a single revenue goal.
Holistic Approach: A comprehensive view that integrates different departments and operations to achieve business objectives.
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Sales Operations
Sales Operations (SaleOps): The strategies and tasks designed to help the sales team operate effectively and efficiently.
Strategic Roadmap: A plan that outlines a course of action for achieving specific objectives.
Bottlenecks: Factors that cause delay or interruption in a process.
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Customer Service Operations
Customer Service Operations (ServiceOps): The strategies and processes aimed at delivering effective customer service.
Brand Ambassadors: Customers who advocate for a company's products or services.
Touchpoint: A point of contact or interaction between a business and its customers.
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Marketing Automation
Marketing Automation: The use of software to automate repetitive marketing tasks.
Tailored Experience: A customized interaction that aims to meet the specific needs or preferences of an individual customer.
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Inbound Marketing
A marketing strategy that draws customers in through relevant and helpful content.
Organic Growth: Expansion that occurs naturally without paid advertising strategies.
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Web Design & Development
Digital Presence: A business's online visibility, typically via a website or social media channels.
Responsive Design: A design approach where web pages look and function well on various devices.
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HubSpot Implementations & Migrations
HubSpot: An all-in-one inbound marketing, sales, and customer service platform.
Migration: The process of moving data from one system or format to another.
Implementation: The act of putting a plan, decision, or strategy into effect.
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Integrations
Operational Coherence: The smooth and effective functioning of various business operations.
Tech Stack: The set of technologies a company uses for its computer-based operations.
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Creative & Branding
Brand Identity: The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Brand Persona: The personification of a brand's identity, encapsulating its values, goals, and emotional impact.
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SEO
Search Engine Optimization (SEO): The practice of increasing the quantity and quality of traffic to a website through organic search engine results.
Organic Traffic: Website visitors who come from unpaid search results.
Keyword: A specific term or phrase that describes the content of a web page.
Meta Description: A brief summary of a web page's content, which appears below the title in search engine results.
