Colten Roderigue
Colten Roderigue 16 minute read

Wondering how much you’ll need to invest in HubSpot?

In this article, we detail HubSpot pricing for 2024, covering all the different plans from Free to Enterprise, and the features included at each level to help you make an informed decision to increase time to value and maximize your HubSpot ROI.

hubspot pricing

Key Takeaways

  • HubSpot has 216,840 customers located across 135+ countries.

  • HubSpot offers a range of pricing plans starting from a free plan to an Enterprise plan, with costs scaling based on features and business needs, reaching up to $5,000 per month for larger enterprises.

  • Each HubSpot hub (Marketing, Sales, Service, CMS, Operations) provides tiered plans that cater to different business requirements, with options like the Marketing Hub Professional plan starting at $800 per month and the Sales Hub Enterprise plan starting at $5,000 per month.

  • HubSpot provides various discounts and special offers, including a 40% discount for nonprofits and significant savings for eligible startups, helping them manage their budgets while accessing advanced marketing and sales tools.


HubSpot Pricing Overview 2024

HubSpot CRM offers a diverse range of pricing plans designed to cater to businesses of all sizes. Starting from a robust free plan and moving up to the Enterprise level, HubSpot provides solutions that fit various marketing, sales, and service needs.

The pricing tiers include:

  • Free

  • Starter

  • Professional

  • Enterprise

Each tier adds more features as you move up the scale. Advanced features in higher tiers include custom objects and predictive lead scoring.

The plans are designed with scalability and flexibility in mind. The HubSpot CRM Suite starts at $20 per month, offering a comprehensive package that includes marketing, sales, content management, operations, and customer success tools.

For larger enterprises, the costs can go up to $5,000 per month, reflecting the extensive features and customizations available.

One of the strengths of HubSpot is the variety of its hubs, including:

  • Marketing

  • Sales

  • Service

  • CMS

  • Operations

Each hub comes with its own set of features and pricing plans, allowing businesses to pick and choose according to their specific needs. This flexibility is further enhanced by HubSpot’s per-user pricing model, which ensures that you only pay for what you use.


HubSpot Marketing Hub Pricing


The HubSpot Marketing Hub starter also serves as a potent tool for businesses aiming to boost their marketing initiatives. The pricing for the Marketing Hub Starter starts at $15 per month for the plan if paid annually.

This plan includes essential features like:

  • Email and in-app chat support

  • Live chat

  • Standard conversational bots

  • Basic SEO recommendations

With 1,000 inbound marketing contacts included, this plan is ideal for small businesses looking to dip their toes into inbound marketing methodology. 

For businesses that need more sophisticated features, the Professional plan includes:

  • Advanced marketing automation tools for email, social media, ads, website, and chat, with 300 workflows available

  • Personalized engagement tools

  • Campaign conversion optimization

  • Advanced reporting capabilities

The Professional plan starts at $800 per month if paid annually and is suitable for growing marketing teams.

At the top of the spectrum is the Enterprise plan, which starts at $3,600 per month. This plan is designed for large-scale marketing operations and includes the following features:

  • 1,000 workflows

  • A/B testing for emails and landing pages

  • An email send limit that is 20 times the marketing contact limit

  • Comprehensive tools for marketing emails, forms, ads, blogging, landing pages, and attribution

The Enterprise plan is a robust solution for large enterprises.


HubSpot Sales Hub Pricing

HubSpot Sales Hub Pricing

The HubSpot Sales Hub Enterprise provides a variety of plans, including the HubSpot Sales Hub Starter and HubSpot Sales Hub Professional, that aid businesses in effectively managing their sales processes and sales automation, including deal and company scoring features.

The Starter plan includes:

  • Basic tools for managing sales pipelines

  • Email tracking

  • Meeting scheduling

  • Live chat

The Starter plan is priced at $15 per month for two users if paid annually, with additional users costing $10 per month each.

For superior sales management, the Professional plan includes the following features:

  • Team management

  • Forecasting

  • Product library

  • Email sequences

  • Phone support

  • Custom reports

The plan starts at $1,600 per month for five users if paid annually. It is ideal for businesses looking to scale their sales operations with automated tools and personalized outreach.

The Enterprise tier, starting at $5,000 per month for ten users, offers the most comprehensive set of features. This plan includes advanced tools like custom objects, hierarchical teams, custom user roles, permissions, playbooks, and predictive lead scoring.

Additionally, it offers AI capabilities for sales team insights, lead scoring, and detailed reports, making it a perfect choice for large sales teams.


HubSpot Service Hub Pricing

The HubSpot Service Hub is tailored to amplify customer service and support operations. Paying annually for the HubSpot service Hub Starter' plan at $15 per month includes pricing for two users. This plan includes essential customer service tools like a knowledge base, chatbots, and customer feedback forms, making it an excellent choice for small businesses.

For businesses that necessitate broader customer service, the Professional plan starts at $90 per month for five users if paid annually. This plan includes advanced features such as ticketing automation, custom reports, and phone support, enabling businesses to provide a higher level of customer service and support through app chat and phone support email.

The Enterprise plan, priced at $130 per month for ten users, offers the most advanced customer service tools. It includes features like:

  • Conversation intelligence

  • Playbooks

  • Goals

  • Hierarchical teams

  • Custom user permissions

This plan is ideal for large businesses with complex customer service operations, providing the tools needed to manage and optimize customer interactions effectively.


HubSpot CMS Hub Pricing

HubSpot CMS Hub Pricing

The HubSpot CMS Hub is intended for businesses aiming to craft and optimize their websites.

The Starter plan includes:

  • Price: $20 per month or $15 per month if you choose to pay annually

  • Drag-and-drop editor for website creation

  • Flexibility in payment options

  • No coding expertise required


This makes it easy for businesses to build and manage their online presence.

The Professional plan includes the following features:

  • Dynamic and personalized content

  • Web and landing pages

  • Blogs

  • Advanced SEO recommendations

  • A/B testing

  • Advanced reporting

  • Phone support

The plan is available for $500 per month, which reduces to $450 per month for annual payments. It is ideal for businesses looking to optimize their websites for better performance and user engagement.

The Enterprise plan, priced at $1,500 per month, offers the most comprehensive set of features for website management.

This plan includes:

  • Shared inboxes

  • Extra root domains

  • Contact-scoring properties

  • Reporting dashboards

  • AI and ML-based A/B testing

  • And other advanced features

It is designed for large businesses with complex website needs, providing the tools necessary to create and manage high-performing websites.


HubSpot Operations Hub Pricing

The HubSpot Operations Hub provides a sturdy collection of tools designed to simplify and automate business operations. The Enterprise plan is priced at $3,600 per month and includes 10,000 marketing contacts. This plan is ideal for businesses looking to enhance their operational efficiency with advanced automation and data synchronization tools.

With the Operations Hub, businesses can benefit from features like custom objects, advanced data calculations, and extensive CRM migrations and integration capabilities. These tools help streamline workflows, improve data quality, and ensure seamless collaboration across teams, making it a valuable addition to any business looking to optimize its operations.


Choosing the Right HubSpot Plan

Choosing the appropriate HubSpot plan requires a consideration of various factors to align with your business needs and expansion plans. The user-friendly platform and extensive customizable paid plans make HubSpot a versatile choice for businesses of all sizes. However, it is crucial to evaluate your specific requirements and future scaling needs before making a decision.

HubSpot is particularly well-suited for medium to large businesses due to its comprehensive feature set and scalability. The HubSpot Marketing Hub Enterprise plans, for example, are structured to align with the evolving needs of businesses, offering scalable pricing models that grow with your company.

When selecting a plan, take into account factors such as the number of employees, the intricacy of your marketing initiatives, and the necessary integrations. The right plan should offer the tools and features necessary to support your business now and as it grows.

Factors to Consider

In the evaluation of HubSpot plans, considering the number of present employees and your company’s growth plans is vital. As your business expands, you may require more advanced tools and functionalities to support your marketing, your sales process, and customer service efforts.

Another crucial factor is the complexity of your marketing efforts. If your marketing strategies involve extensive automation and segmentation, you might find the Enterprise plan more beneficial due to its advanced features and customization options. Future scaling needs should also be taken into account, as business growth may necessitate enhanced automation and segmentation tools.

Integration with third-party apps is also vital for workflow efficiency. Higher-tier plans offer broader integration options, allowing you to connect your HubSpot tools with other essential software, thereby streamlining your operations and improving overall productivity.

Comparing Plans

By comparing the features and prices of various HubSpot plans, you can identify the most suitable option for your business. The Starter plan provides basic features like landing pages and ad management but offers limited automation and advanced analytics. This plan is suitable for small businesses or those just starting their marketing journey.

The Professional plan includes:

  • Advanced marketing automation

  • Smart content

  • Design manager

  • A/B testing

  • Product recommendations in emails

This makes it ideal for businesses looking to scale their marketing efforts with more sophisticated tools customer data and traffic analytics customizable solutions.

The Enterprise tier offers the most extensive set of features, including:

  • Custom event triggers

  • Adaptive testing

  • Advanced reporting

  • SSO capabilities

This plan is perfect for large businesses with complex marketing needs. Additionally, businesses can mix and match plans from different hubs and combine them into custom bundles for a tailored price. This flexibility allows businesses to get the best value for their investment by only paying for the features they need.


HubSpot Free Plan Explained

The HubSpot Free plan serves as an ideal launching pad for small businesses and startups. It offers a no-cost way to leverage basic marketing, sales, and customer service tools. With no time limit on usage, this plan provides a great opportunity for businesses to familiarize themselves with HubSpot’s features without any financial commitment.

Users on the free plan can send up to 2,000 emails per month with HubSpot branding. It includes essential tools such as lead capture forms, contact management, email marketing, and up to 20 landing pages. However, there are limitations, such as fewer team management features, no automation, and one deal pipeline per account.

Despite its limitations, the free plan is a good choice for micro businesses starting online. It offers more than enough free tools to to set up basic marketing and sales systems, providing a solid foundation for future growth.

With the growth of your business, you can effortlessly transition to a paid plan for more sophisticated features and capabilities.


Add-Ons and Custom Bundles

HubSpot provides an array of add-ons and custom bundles to augment its functionality and meet distinct business requirements. These add-ons include:

  • API call volume expansion

  • Custom SSL

  • Limit increases for reporting

  • Limit increases for domains

  • Limit increases for transcription hours

  • And more

By leveraging these add-ons, businesses can scale their software and increase CRM records as needed.

One popular add-on is the API call volume expansion, which costs $500 per month. This is particularly useful for businesses that require a higher volume of API calls to integrate with other software. Other add-ons include increasing the connected chat and phone support call number limit for $25 per month or adding extra videos for your site for $50 per month.

Custom bundles allow businesses to mix and match plans from different hubs and combine them for a tailored price. This approach provides flexibility and cost savings, as businesses can create bundles that include only the features they need. By doing so, companies can avoid paying for unnecessary features and get the best value for their investment.

Popular Add-Ons

Some of the most popular add-ons available for HubSpot users include:

  • Custom SSL, which costs $100 per month

  • Reporting limit increase, priced at $200 per month

  • Domain limit increase, priced at $100 per month

  • Sandbox limit increase, priced at $750 per month

These add-ons are beneficial for businesses that require enhanced security, more extensive reporting capabilities, and an expanded digital infrastructure.

These add-ons enable businesses to customize their HubSpot experience to better meet their specific needs. By investing in these additional features, companies can ensure that their HubSpot setup is robust, secure, and capable of handling increased data and reporting demands. This flexibility allows businesses to scale their operations effectively and maintain optimal performance.

Custom Bundles

Creating custom bundles is a significant advantage for businesses using HubSpot. By mixing and matching plans from different hubs, businesses can tailor their HubSpot experience to their unique requirements. This customization allows companies to potentially get a cheaper rate than paying for each plan separately, providing a cost-effective solution that caters specifically to their needs.

Custom bundles enable businesses to combine different levels or tiers from the Marketing Hub, Service Hub, and Sales Hub. This approach ensures that companies only pay for the features they need, avoiding unnecessary costs and maximizing the value of their investment. By leveraging custom bundles, businesses can create a HubSpot package that perfectly aligns with their operational and strategic goals, including custom reporting.


Hidden Costs and Onboarding Fees

hubspot onboarding

In the contemplation of HubSpot plans, it’s crucial to be conscious of concealed costs and onboarding fees. HubSpot Onboarding fees are required for the Professional and Enterprise plans across all hubs except for the Content and Operations hubs. The one-time onboarding fee for the Professional plan is $3,000, while the Enterprise tier can have onboarding fees as high as $6,000.

Additionally, there are onboarding fees specific to certain hubs. For instance, the Professional plan in the Service Hub has a one-time onboarding fee of $750, and $3,000 for the Enterprise tier. Optional onboarding, consulting, and training services are also available on a one-time or monthly basis, providing additional support for businesses looking to optimize their HubSpot experience.

Another critical factor to consider is the number of marketing contacts, as exceeding the limit results in additional charges. These hidden costs can add up, making it essential for businesses to carefully evaluate their needs and usage to avoid unexpected expenses.

By understanding these hidden costs, companies can better plan their budgets and make informed decisions about their HubSpot plans.


HubSpot Pricing Compared to Competitors

HubSpot’s pricing typically surpasses that of its competitors, but it offers a more comprehensive suite of marketing tools and seamless integration across its hubs. When compared to other CRM solutions like Salesforce, Zoho CRM, and Zendesk, HubSpot CRM stands out for its unmatched functionality across different marketing channels and its superior email marketing features.

While competitors like Pipedrive and GetResponse offer more affordable plans, they often lack the extensive features and integrations that HubSpot provides.

For example, Pipedrive’s monthly prices are about half of HubSpot’s, making it a cheaper alternative, but it doesn’t offer the same level of comprehensive tools. Engagebay is significantly cheaper than HubSpot, however, it does not offer website, blog, and payment features.

Despite the higher cost, HubSpot’s value proposition lies in its ability to provide a robust, all-in-one solution that integrates marketing, sales, service, CMS, and operations tools seamlessly. This integration ensures that businesses can manage their entire customer journey within a single platform, making HubSpot a compelling choice for companies looking to invest in a comprehensive CRM solution.

HubSpot vs Zoho CRM

In the comparison between HubSpot CRM Suite and Zoho for CRM tools, pricing plays a major role. Zoho CRM offers competitive pricing starting at $14 per user per month, making it an attractive option for small businesses. Zoho CRM provides a robust feature catalog that includes tools for managing sales pipelines and growing businesses.

In addition, startups have the option to develop their own mobile app with Zoho Creator, providing an additional level of functionality. This can further enhance the capabilities and appeal of their business.

However, Zoho CRM’s free plan offers fewer contact management and marketing features compared to HubSpot’s free plan. It also lacks marketing drip campaign features in any of its pricing plans, a capability that HubSpot includes, making HubSpot a more attractive option for businesses focused on marketing automation.

While Zoho CRM is a cost-effective solution for small businesses, HubSpot’s comprehensive feature set and superior marketing tools make it a better choice for companies looking to scale their marketing efforts. The ability to integrate seamlessly across different hubs also gives HubSpot an edge over Zoho CRM.

HubSpot vs Salesforce

Salesforce is frequently considered the preferred CRM suite for larger organizations with substantial budgets, while HubSpot is more advantageous for small to mid-sized businesses due to its comprehensive marketing tools. Salesforce offers robust functionality, thorough analytics, and strong customer support, making it a solid choice for enterprises.

One of the major advantages of HubSpot over Salesforce is its superior marketing tools, which include website visitor tracking and advanced marketing automation. While Salesforce offers email auto-response capabilities, HubSpot’s tools are designed to provide a more integrated and seamless experience across marketing, sales, and service functions.

For businesses looking for a CRM solution that offers better marketing capabilities and is more affordable for small to mid-sized companies, HubSpot is the ideal choice. However, for large organizations with complex needs and bigger budgets, Salesforce remains a strong contender.

HubSpot vs Zendesk

Zendesk is recognized for its affordable omnichannel capabilities, making it a popular choice for businesses looking for affordable customer service solutions. However, when comparing HubSpot’s Service Hub pricing to Zendesk, it’s essential to consider the distinct functionalities and features each platform offers.

While Zendesk offers a lower price point, it may lack some of the features and integration options available with the HubSpot service hub enterprise. HubSpot’s Service Hub includes advanced tools for customer service, such as conversation intelligence and custom user permissions, which are not typically available with Zendesk.

For businesses that require comprehensive customer success tools and seamless integration with their marketing and sales functions, HubSpot is the better choice. However, for companies looking for a cost-effective customer service solution with omnichannel capabilities, Zendesk remains a viable option.


Discounts and Special Offers

HubSpot provides an assortment of discounts and special promotions to assist businesses in saving on their CRM investments. Nonprofit organizations can benefit from a 40% discount on HubSpot products, making it an affordable option for organizations looking to leverage advanced marketing and sales tools. This discount helps nonprofits maximize their resources while benefiting from HubSpot’s comprehensive feature set.

Eligible startups can also enjoy significant savings, with discounts ranging from 30% to 75% on HubSpot products in their first year. Startups with funding up to $2 million can save up to 75% in the first year, 50% in the second year, and 25% in the third year.

This tiered discount structure helps startups manage their budgets effectively as they grow. Startups associated with approved entrepreneurial organizations can receive up to 30% off in the first year and 15% in the second year, providing additional savings opportunities.



In summary, HubSpot offers a wide range of pricing plans and features designed to cater to businesses of all sizes. From the free plan for small businesses and startups to the robust Enterprise plans for large organizations, HubSpot provides a comprehensive suite of tools for marketing, sales, service, CMS, and operations.

Understanding the various plans and their features is crucial for selecting the right one to meet your business needs and growth plans.

By carefully evaluating factors like employee count, future scaling needs, and integration requirements, businesses can make informed decisions about which HubSpot plan to choose.

Additionally, leveraging add-ons and custom bundles can enhance functionality and provide cost-effective solutions. Despite higher costs compared to competitors, HubSpot’s value proposition lies in its seamless integration and comprehensive feature set, making it a compelling choice for businesses looking to optimize their CRM suite and marketing efforts.


Frequently Asked Questions

What is the starting price for HubSpot's Marketing Hub Starter plan?

The starting price for HubSpot's Marketing Hub Starter plan is $15 per month when paid annually.

Are there any discounts available for nonprofits and startups?

Yes, HubSpot offers a 40% discount for nonprofit organizations and significant discounts for eligible startups, ranging from 30% to 75% in the first year.

What are the key features of HubSpot's Free plan?

HubSpot's Free plan offers lead capture forms, contact management, email marketing, and up to 20 landing pages, with a maximum of 2,000 emails per month. It's a great option if you're looking for basic but effective marketing tools.

How does HubSpot compare to Salesforce in terms of pricing and features?

In conclusion, HubSpot is better for small to mid-sized businesses with comprehensive marketing tools, while Salesforce is more suitable for larger organizations with bigger budgets.

What are some popular add-ons available for HubSpot users?

Some popular add-ons for HubSpot users include custom SSL, reporting limit, video hosting amount increase, domain limit increase, and sandbox limit increase, each with their respective monthly costs.