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- WORKSHOP /
- Recorded
Why Your Funnel Is Costing You Revenue
The Bowtie Fix
with HubSpot + Salesforce
Most funnels are leaking revenue—and you don’t even know it.
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Our Content Helps You Succeed?
Access to the full video
What is this about
Flex, a Series A FinTech startup backed by $120 million in equity and debt, was positioned to revolutionize financial services with its finance super-app, credit, and banking solution for business owners. Operating in a competitive market, Flex relied on an account-based go-to-market (GTM) strategy powered by outbound.
Who should attend
- Marketing leaders
- Sales managers
- RevOps professionals
- Startup founders
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What you will learn
- What the Bowtie Funnel is—and why it matters now
- How to define low-touch, mid-touch, and high-touch buyer journeys.
- ️How to set this up inside HubSpot and Salesforce.
- Key reports to measure buyer journey health and revenue impact.
Meet The Speakers
Pedro Miquelasso
RevOps Architect
Certified Revenue Architect by Winning by Design, with over 11 years of experience in the tech industry.
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Maria Clara Ussa
Marketing Coordinator
Strategic marketer with 5+ years of experience driving digital growth for founder-led startups and tech companies.