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elefante RevOps Drives GTM Transformation for Series A FinTech

See how Flex’s partnership with elefante RevOps exemplifies the transformative impact of a strategic RevOps approach on scaling a venture-backed GTM strategy.

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“Working with Elefante RevOps has been a great experience. Pedro and Andre are kind, approachable, and truly easy to work with. They’ve provided valuable solutions and training that have helped us create more efficient processes”

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Dyer, D.A.

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Gonzalez, L.

“As a rep agency we required a ton of customization. Things started a little slow but then picked up. It would have been beneficial to do a deeper dive into our needs and flow before implementation started. Friendly staff who really seemed to care”

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Donaldson, S.

Quick Facts

Founded
2020

Annual Revenue
$ 25 M+ ARR

(scaled from $5M in 6 months)

Team Size
100 employees

(Began at 30 employees)

Industry
outline

Banking/Financial Services

Elefante Solutions Provided
  • icon (9) RevOps as a Service
  • icon (1)-1 CRM Migration

Situation

Flex, a Series A FinTech startup backed by $120 million in equity and debt, was positioned to revolutionize financial services with its finance super-app, credit, and banking solution for business owners. Operating in a competitive market, Flex relied on an account-based go-to-market (GTM) strategy powered by outbound sales motions and event-driven marketing. However, inefficiencies in their revenue operations (RevOps) ecosystem created significant roadblocks.

With a lean team, Flex needed to optimize every aspect of their GTM execution—spanning customer acquisition, onboarding, and revenue retention—to maintain their hyper-growth trajectory.

Struggle

Flex faced RevOps challenges that limited their ability to scale efficiently:

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A fragmented approach to sales, marketing, and customer success alignment, impacting pipeline management and visibility.

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Ineffective CRM workflows and misaligned data governance that hindered their account-based marketing (ABM) efforts.

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A failed in-house RevOps hire, leaving gaps in strategic oversight for their GTM operations.

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Complex operational demands, including first-party data integration, regulatory compliance, and
multi-team handoffs for customer onboarding.

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Inefficient tracking of sales targets, commissions, and event ROI, leading to inconsistencies in decision-making and execution.

Flex needed a RevOps partner with a proven process to streamline their GTM framework & maximize revenue outcomes.

Solution

Flex partnered with elefante RevOps, referred by an investor, to fill the strategic RevOps leadership gap and transform their GTM operations. Leveraging their deep expertise in revenue systems and processes, elefante implemented a holistic, phased approach:

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RevOps Audit and Strategic Alignment

Conducted a comprehensive assessment of Flex’s GTM motions to identify inefficiencies, misalignments, and opportunities for growth.

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Data-Driven GTM Optimization

Rebuilt processesto optimize ABM strategies and outbound sales motions, ensuring seamless collaboration between sales, marketing, and customer success teams.

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Revenue Workflow Design

Streamlined multi-functional processes, from pipeline management to customer onboarding, ensuring consistency in data governance and regulatory compliance.

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Advanced Reporting and Analytics

Designed performance dashboards to track metrics critical to Flex’s GTM strategy, including sales targets, rep commissions, and event ROI.

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Enablement and Knowledge Transfer

Provided customized sales coaching, GTM training, and knowledge base development to empower the team with scalable RevOps practices.

Results

elefante RevOps delivered significant outcomes that redefined Flex’s revenue operations:

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Scalable ARR Growth

Achieved a 5X ARR increase, scaling from $5M to $25M in just six months, by optimizing GTM efficiency and execution.

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Enhanced Decision-Making

Built sophisticated reporting systems, equipping leadership with actionable insights to drive data-backed GTM strategies.

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Streamlined Revenue Processes

Implemented robust workflows that unified sales, marketing, and customer success for seamless pipeline management and faster deal velocity.

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Operational Maturity

Enabled Flex’s early-stage revenue team to function like a well-established enterprise, establishing a foundation for long-term scalability.

Summary

Flex’s partnership with elefante RevOps exemplifies the transformative impact of a strategic RevOps approach on scaling a venture-backed GTM strategy. By aligning processes, optimizing data flows, and empowering teams with operational discipline, elefante helped Flex overcome key challenges and achieve hyper-growth.

With elefante RevOps as their fractional RevOps team, Flex not only realized immediate GTM efficiencies but also positioned themselves for sustained revenue growth and market leadership.

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