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- A simple migration with standard objects and few integrations may take a few weeks of internal work. Elefante lists end-to-end projects starting around $25,000, and more complex, phased migrations can cost substantially more.
- The biggest cost drivers are custom objects, the number of integrations, Apex and Flow logic that must be rebuilt, CPQ and how much history you need to keep.
- Budget beyond the project fee for overlapping software licenses, potential HubSpot onboarding charges and dedicated time from an internal owner.
- HubSpot Professional may cost less per seat than certain Salesforce plans, but keeping custom objects may require HubSpot Enterprise. Compare the tiers you actually need.
- Compare migration quotes against a written scope of what must work after go-live. Unresolved requirements can lead to additional costs.
A Salesforce to HubSpot migration budget covers more than transferring CRM records. You also need to account for rebuilding workflows, reconnecting systems, testing data and paying for both platforms during the transition. That is why migration quotes can vary significantly even for companies with similar record counts.
The biggest difference between quotes is often what each provider has included. A price based only on record count can miss reporting, integrations, quoting and automation your sales and finance teams still need on day one. A written scope makes those differences easier to see before you commit.
This guide explains project fees, migration cost drivers, hidden expenses, software licenses and a three-year example for a 50-seat team. Use it to build a realistic budget before comparing migration proposals.
How much does a Salesforce to HubSpot migration cost?
The cost of migrating from Salesforce to HubSpot ranges from internal staff time for a simple move to more than $100,000 for a complex replatforming project. The price depends on the systems, data, automations and reporting you need to keep working after launch. These four approaches show how the scope affects the budget.
| Approach | Best fit | Typical project cost | Typical timeline |
|---|---|---|---|
| DIY with HubSpot's native tools | Small, clean database, standard objects and few integrations | No external project fee, but internal staff time still has a cost | Depends on scope and internal capacity |
| Fixed-scope end-to-end project | One or two Hubs, a handful of integrations, a clear go-live date | From $25,000 at Elefante, quoted after an assessment | About 14 weeks for one Hub with two integrations |
| Phased migration with a parallel run | Several Hubs, custom objects, billing or ERP integrations | $10,000 to $30,000 a month at Elefante, 6-month minimum | Up to about 24 weeks for a four-Hub replatform |
| Rescue of a stalled migration | A project that stopped at data mapping or failed validation | Priced as a fixed scope for the remaining work | Depends on what is left |
The partner-led pricing examples are drawn from Elefante's CRM migration services page. They are not market-wide benchmarks. Ask each vendor to state exactly what its quote includes.
If you want the step-by-step process behind these numbers, our Salesforce to HubSpot migration guide walks through planning, field mapping and cutover. This post stays on the money.
What drives Salesforce to HubSpot migration costs
The main factors affecting Salesforce to HubSpot migration costs are custom objects, integrations, automation, quoting, data quality, historical records and reporting. The number of records matters, but rebuilding the processes around those records often takes more work than importing the data.
| Cost driver | Why it adds cost | Question to answer before you get a quote |
|---|---|---|
| Custom objects | Each object needs to be assessed and mapped to an appropriate HubSpot structure. If it must remain a custom object, HubSpot requires an Enterprise subscription | Which custom objects does a team actually use every week? |
| Integrations | Each connection needs to be reviewed, configured or rebuilt as needed, and tested end to end | Which systems write to Salesforce today, and which system owns each field? |
| Apex, Flows and validation rules | Code and automation do not migrate, so the business rule behind each one has to be rebuilt in HubSpot workflows | Which automations still fire, and which ones nobody would miss? |
| CPQ and quoting | Price books, discount rules and approvals are a project of their own | Do reps quote inside the CRM today, or from spreadsheets? |
| Data quality | Duplicates and incomplete records need cleanup rules and validation as part of the migration scope | How many duplicates do you have, and who decides the merge rules? |
| History you keep | Years of deals, activities and attachments take longer to map and verify | How many years of history does finance or leadership need to see? |
| Reporting | Dashboards have to reconcile with Salesforce before leadership relies on them | Which five reports must match on the first Monday after go-live? |
Data quality deserves a closer look because buyers often underestimate it. Duplicates, stale contacts and half-filled fields do not fix themselves in transit. Moving that data as it stands just carries the problem into a new system, so cleanup belongs inside the scope and the price.
Before rebuilding every Salesforce customization, audit what your team still uses. Elefante's migration services page says that a typical mid-market portal migration can retire 30% to 60% of custom properties and roughly half of its workflows. Keep the business logic that supports active processes, and document what will be retired.
Costs beyond the migration project fee
Beyond the migration project fee, budget for three costs: overlapping Salesforce and HubSpot subscriptions, HubSpot onboarding, and the time your own team spends on decisions and testing. These expenses can change the total cost even when the partner's quote is fixed.
Overlapping licenses. You will usually pay for Salesforce and HubSpot at the same time for a while, because nobody should switch off the old system before the new one passes validation. Phased migrations often run both systems in parallel for 4 to 12 weeks. Salesforce contracts are typically annual, so the cheapest cutover is one planned backwards from your renewal date.
HubSpot's onboarding fee. HubSpot's Sales Hub pricing page lists a required, one-time onboarding fee of $1,500 for Sales Hub Professional and $3,500 for Sales Hub Enterprise. Ask whether this fee is included in the quoted budget or billed separately. Don't assume a migration partner's implementation services automatically replace HubSpot's onboarding charge.
Your team's time. A migration needs an internal owner who can make decisions about lifecycle stages, field mapping and cleanup. Elefante recommends planning 5 to 8 hours a week for this owner, plus review time from sales, finance and marketing leads. Confirm the commitment when setting the timeline. When decisions slip, the go-live date slips with them.
Salesforce vs HubSpot license costs
Salesforce and HubSpot subscription costs can change the business case for migrating, but the comparison only works when you use the plans and features your team actually needs. Compare your Salesforce edition with the HubSpot tier that supports your objects, automations and integrations, not simply the lowest advertised price. As of October 2026, Salesforce lists Sales Cloud at $100 per user per month for Pro Suite and $195 for Core, billed annually. HubSpot lists Sales Hub Professional from $90 per seat per month and Enterprise from $150.
Here is an illustrative 36-month cost comparison for a 50-seat sales team, starting when HubSpot licenses begin. The move scenarios assume 36 months of HubSpot licenses plus three months of overlapping Salesforce Core licenses within that same 36-month period, a $25,000 migration project and HubSpot's listed onboarding fee. The stay scenario assumes 36 months of Salesforce Core licenses. Overlap costs depend on your existing contract, so replace this assumption with your actual renewal and cancellation dates.
| Three-year cost, 50 users | Stay on Salesforce Core | Move to HubSpot Sales Hub Professional | Move to HubSpot Sales Hub Enterprise |
|---|---|---|---|
| Annual licenses (list) | $117,000 | $54,000 | $90,000 |
| Licenses over three years | $351,000 | $162,000 | $270,000 |
| HubSpot onboarding fee | $0 | $1,500 | $3,500 |
| Overlap (3 months of Salesforce) | $0 | $29,250 | $29,250 |
| Migration project | $0 | $25,000 | $25,000 |
| Three-year total | $351,000 | $217,750 | $327,750 |
In this model, HubSpot Professional has a lower three-year total than Salesforce Core, provided the team does not need Enterprise-only features such as custom objects. The gap is much smaller with HubSpot Enterprise. The figures are illustrative, not a forecast: they exclude discounts, internal administration, additional products and usage-based charges, and they assume the overlap is an incremental cost.
Salesforce prices also rise over time. The company raised list prices for Enterprise and Unlimited editions by an average of 6% on August 1, 2025. If you are on Salesforce Pro Suite at $100, the license saving mostly disappears, and the case for moving has to stand on admin overhead, one shared database for sales, marketing and service, and adoption. For a fuller platform comparison, see HubSpot vs Salesforce and our breakdown of HubSpot pricing.
Want every partner to price the same scope?
Our free CRM Migration Template helps you map your objects, fields and owners before you ask for a quote.
When DIY migration makes sense
A DIY Salesforce to HubSpot migration may be the cheaper option when you have a small, clean database, standard objects, few integrations and no complex CPQ or Salesforce automation. As a rule of thumb, we treat fewer than about 10,000 records as a simple DIY migration. That is a planning guideline, not a HubSpot limit. HubSpot's native Salesforce integration can import and sync records, and it is available on Professional and Enterprise tiers of HubSpot. If your internal team can handle mapping, testing and go-live, paying an external partner may not be necessary. Include the value of internal time when comparing costs.
DIY becomes harder to budget when the work involves rebuilding automation, billing integrations and business rules rather than simply importing data. Compare the cost of internal work and testing with a fixed-scope proposal, especially where a failed cutover could disrupt operations.
When staying on Salesforce makes sense
Staying on Salesforce can cost less than migrating when your team relies heavily on advanced Salesforce-specific functionality and would have to rebuild it in HubSpot. Salesforce may be a better fit for large territory models, heavily customized CPQ, or teams that depend on a specific Salesforce industry cloud. If your team relies on these capabilities, compare the cost of rebuilding them against any expected savings before deciding to migrate.
How to get an accurate migration quote
To get an accurate Salesforce to HubSpot migration quote, give every prospective partner the same list of systems, business requirements and acceptance tests. A cheaper quote may simply leave out work another partner included.
- List what must work on day one. Name the reports, workflows, integrations and quotes your team needs on the first Monday after go-live.
- Inventory what you have. Count custom objects, active automations, integrations and years of history.
- Decide who owns each field. Every integration needs one system that has authority over each shared field.
- Agree on validation. Ask how the partner proves the data matches before cutover, and what happens if it does not.
- Get a fixed price against a written scope. Every open question in the scope is a future change order.
In Elefante's UrbanBound case study, an HR tech SaaS company moved from Salesforce to HubSpot in 12 weeks. Elefante reports that 100% of the historical Salesforce data was migrated, administrative work fell by about 66%, and GTM-team adoption reached 92% within 30 days. Your own timeline and results will depend on your scope.
How Elefante RevOps scopes migration projects
Elefante RevOps scopes Salesforce to HubSpot migration projects around the business processes that must work after go-live, not record volume alone. The process starts with an assessment of the existing CRM and a written scope covering the migration work, testing and launch requirements. Confirm the final commercial terms in the proposal.
- Scope before build. We inventory your objects, automations and integrations, then agree in writing what moves, what gets rebuilt and what gets retired.
- Data cleanup in scope. Agree on duplicate-handling rules and how changes will be reviewed before records are imported.
- Validation before cutover. Agree on record-count checks, deal-total reconciliation and a rollback plan before go-live.
- Integrations and quoting handled by specialists. Billing, product and ERP syncs go through our custom integrations team, and complex quoting goes through CPQ implementation.
- Training and post-launch support. Confirm the training and support period in the written statement of work.
Elefante's migration services page reports zero records lost across its last 12 migrations. If HubSpot is not the right platform for your requirements, the assessment should make that clear before work begins.
Get a fixed price for your Salesforce to HubSpot migration.
Request a migration assessment to review your scope, projected timeline, pricing and key risks before committing to the project.
FAQ
How much does it cost to migrate from Salesforce to HubSpot?
A simple migration may take a few weeks of internal work without an external project fee. Elefante lists end-to-end projects from $25,000, while a phased migration involving several Hubs, custom objects and integrations can cost considerably more.
How long does a Salesforce to HubSpot migration take?
Elefante's published project examples range from about 14 weeks for a single Hub with two integrations to around 24 weeks for a four-Hub replatform. Your schedule depends on data quality, testing, system complexity and internal approvals.
Is HubSpot cheaper than Salesforce?
At list price, HubSpot Sales Hub Professional is cheaper per seat than Salesforce Sales Cloud Core. The gap narrows if you need HubSpot Enterprise for custom objects, or if you are on Salesforce Pro Suite, so compare the tier you actually need over three years.
Can I migrate from Salesforce to HubSpot myself?
Yes, for a small, straightforward setup with standard objects and limited integrations. HubSpot's Salesforce integration can help import and sync supported records, but it does not automatically reproduce every custom business process. For more complex setups, compare internal effort with a scoped partner proposal.
What are the hidden costs of a Salesforce to HubSpot migration?
The three most common are overlapping licenses during a parallel run, HubSpot's one-time onboarding fee and the time your internal owner spends on decisions. Change orders from an unclear scope are the fourth, and the most avoidable.
Do I need HubSpot Enterprise to migrate from Salesforce?
You may need an Enterprise subscription if the migration requires HubSpot custom objects, because creating them is an Enterprise feature. Many teams find that their Salesforce custom objects can be replaced with standard HubSpot objects and properties, which keeps them on Professional.
What does not migrate from Salesforce to HubSpot?
Apex code, Flows, validation rules and Salesforce-specific reports do not transfer. The business rules behind them have to be rebuilt in HubSpot workflows and reports, which is why automation is one of the biggest cost drivers.