CRM Migration

HubSpot migration services 
without the data loss

A drifted CRM. A half-built HubSpot portal. No CRM at all. Whatever your starting point, our HubSpot migration services move deal history and renewal records into HubSpot intact, and prove it before cutover.

Migration Plan
Legacy CRM records482,914
Billing + usage syncs11 of 11
Renewal historyPreserved
Usage events (24mo)Verified
Rollback planSigned
Cutover readiness
Sales adoption98%
Records lost0
Days to go-live12
What’s included

What a HubSpot CRM migration service includes

A HubSpot CRM migration service moves your live revenue system into a HubSpot portal without losing the history your team works from.

Records, properties, activity history, and associations move first, contacts and deals stay linked, and custom objects like subscriptions or products are modeled properly instead of flattened into notes. Then the working layer: workflows rebuilt to your real process, reporting reconciled before anyone trusts it, integrations to billing and product tested end to end, and permissions set so the portal works day one.

We scope backwards from what has to work after go-live. A migration that moves every record and breaks the forecast has failed.

 

Industry playbooks

Built for your industry.

Every migration starts with the same three-stage method. The data model, integrations, and rollback plan are tuned to the way your business runs revenue.

Recognized by HubSpot · Salesforce · G2 · Winning by Design
Diamond · #1 Customer FirstHubSpot NA 2024
Consulting PartnerSalesforce
200+ ReviewsG2 & HubSpot combined
Winning by Design AmbassadorWinning by Design
Types of migration

Data migration vs portal migration vs replatforming


Built for RevOps leaders, VPs of Sales, COOs, and founders at mid-market Most mid-market teams need a portal migration. Record count looks like the hard part. It isn't. The real time sink: 40 to 80 workflows, the billing sync, and leadership's Monday dashboards.
companies who are replacing an outdated CRM, fixing a failed implementation, or adopting their first CRM. 

LIGHTEST SCOPE

Data migration

Records, history, and associations move into HubSpot. Workflows, integrations, and reporting stay where they are and keep running against their existing systems.

Most Common

Portal migration

Everything above, + custom fields, portal settings, workflows, marketing assets, and integrations rebuilt inside HubSpot. Your old system goes read-only at cutover.

Full program

Replatforming

The full move. CRM, marketing automation, service, website, integrations, reporting, and team training, delivered as one program with one cutover date.

HubSpot migration services by Hub

Sales Hub

Records, activities, deals, owners, and pipeline structure move with their full timeline. Deal stages are mapped so the forecast reconciles day one. Teams arrive from Salesforce, Pipedrive, or Keap. Quoting complexity is handled through CPQ implementation services.

Marketing Hub

Contact database, forms, landing pages, emails, lists, and campaign assets move as one set. Subscription types and consent records come across so you stay compliant through cutover. Migrations usually start from Marketo, Pardot, or Mailchimp.

Finance

Tickets, conversations, status history, SLA targets, and routing rules move with the context agents need to answer a customer without repeating themselves. Pipelines map to your real escalation path. Teams usually come from Zendesk or Freshdesk.

Leadership

Website pages, blog posts, templates, forms, and redirects move as one set. Every URL gets a mapped 301 so rankings and inbound links survive. Traffic and conversion baselines get recorded before launch, then checked after go-live.

Source systems

Where we migrate from

If your system is not on this list, send us the name and the record count. We have run migrations out of homegrown databases, ERPs, and one 19-tab spreadsheet.

The honest part

What we recommend you leave behind

The portal you land in should be smaller than the one you left.

A migration is the one moment when deleting something is cheaper than keeping it. Everything you carry across has to be mapped, tested, validated, and then maintained for years.

So we mark things for retirement before we mark them for migration. Workflows that haven’t enrolled a record in 12 months. Contacts with no activity in 24 months and no marketing consent, which are also costing you money on every HubSpot tier. Custom properties that are filled in on under 5% of records and referenced by nothing. Duplicate contacts and companies, which we merge on a rule you approve rather than a rule we assume. Reports with no views in 90 days. Automation that nobody currently employed can explain the purpose of.

On a typical mid-market portal migration, this removes 30% to 60% of the custom properties and roughly half the workflows. The list is a recommendation, and you approve every line before we act on it. Anything you want kept, we keep, and we say what it will cost to maintain.

Problem

Why HubSpot migrations fail

We’ve recovered migrations that stalled at data mapping and rebuilt portals that went live and then went quiet. The pattern repeats.

01

What's broken

The systems were never connected. Revenue data lives in the CRM. Product usage and billing data live in the subscription platform and the warehouse. Nobody owns the join. So a HubSpot migration gets scoped as a records transfer, the records land, and the portal still cannot answer what a customer pays or uses.

02

How it feels day-to-day

The forecast doesn't match billed revenue. Two dashboards give two numbers for the same quarter. Nobody is sure what survived the last cutover, so reps keep a private spreadsheet as insurance. Finance asks for a record from three years ago, and the answer takes four days.

03

Why this is wrong

Revenue data and product data belong in one system. When they are split, every report is a manual reconciliation, and every handoff is a guess.

Why revenue teams pick us

Why trust elefante with your HubSpot migration

We've sat in the same chair. Every engagement starts from the assumption that something's already broken.

 

 

200+ verified reviews , 4.9-star rating

On G2 and HubSpot combined. Public and auditable.

 

12 migrations, 0 records lost

Every CRM migration delivered in the last cycle, verified before cutover.

 

Salesforce Consulting Partner

Certified on the platform most teams are migrating away from.

 

HubSpot Impact Awards

Rookie Agency of the Year 2023. AI Excellence 2025.

 

Winning by Design Ambassador

Revenue-architecture methodology, trained and certified.

"
Customer story

Trusted partner who delivers.

We began with a complicated Salesforce to HubSpot migration under a deadline. This group came together and helped us through it, took the time to customize for our needs, and taught the entire team how to use the new custom optimizations. We then expanded our partnership and they've accomplished everything they said they would — they have proven their worth and are now one of our closest partners.

Harvey G. · President & CEO, FlexKey · Salesforce → HubSpot Migration Read the FlexKey case study
★★★★★
4.9
G2 & HubSpot · 200+ reviews
How the migration works

The elefante Proven Process™

Three stages. Each one ends in a signed document, so you always know what has been agreed and what has not.

01
Diagnose
the system

Auditing every object, workflow, and integration before scope is written.

Weeks 1-3. Current-state audit of every object, property, workflow, integration, and report. Written scope. Risk register with an owner per risk. Fixed price signed before build starts. No discovery invoices after this point.

 
 
02
Design
the Blueprint

Mapping your data and getting the blueprint signed off.

Weeks 3-8. Field-by-field mapping document. Custom object design. Integration architecture for every sync point. Deduplication and cleanup rules. The blueprint is signed off by Sales, Ops, and Finance together, because those three groups discover different problems.

 
 
Build
Validate
Cutover
Support
03
Deploy
to Production

Executing a controlled migration with validation and support.

Weeks 8-24. Full portal build. Parallel migration test on production-scale data across the full record set. End-to-end integration test against live billing and product systems. Documented rollback plan. Sales trained before go-live. Then 30 days of live support with a named engineer.



What we promise in writing

What we sign before kickoff

Every HubSpot migration follows the same six commitments.

No cutover until validation is complete.

Your critical data is migrated accurately.

Every project includes a documented rollback plan.

Your team is trained before go-live.

Fixed scope and transparent pricing.

Honest recommendations if we're not the right partner.

14-24 weeks
Typical timeline from assessment to go-live, depending on complexity
0
Records lost across our last 12 migrations
7+ years
Of deal, subscription, and usage data preserved
200+
Verified reviews on G2 and HubSpot
Ownership

Who does what

We own

Extraction, mapping, and cleanup. Portal build, custom objects, and workflow rebuild. Integration work, parallel testing, and validation. The rollback plan and 30 days of support.

You own

Access to source systems and credentials in week 1. Decisions on lifecycle and stage definitions. Sign-off on the mapping document and cleanup list. One owner, 5 to 8 hours weekly.

HubSpot owns

The platform itself, tier limits, and API behavior. Support tickets tied to native product defects. Everything about your data and process is on us.

Timeline

How long a HubSpot migration takes

14 to 24 weeks from assessment to go-live. A single Hub with two integrations lands near 14. A full replatform across four Hubs lands near 24.

Data volume

Record count sets the mapping work. Validation windows and load schedules are what actually scale with it.

Integrations

Each sync point adds 1 to 2 weeks. It has to be tested against a live system, not a sandbox.

Rebuild vs. move

Records move as-is. Workflows and dashboards get rebuilt. 80 workflows takes longer than 12, regardless of record count.

Your bandwidth

Stage and field-ownership decisions are the most common delay. One named owner at 5 to 8 hours a week keeps the date.

Your next step

Your next HubSpot migration

starts here

In 45 minutes, we'll assess your current CRM, identify your three highest-risk integration points, outline the migration approach, and tell you if we're the right partner for the project.

Schedule a migration assessment
 
What's at stake

What happens without an experienced migration partner

We've helped companies recover from failed migrations and replace CRMs that never worked the way they should have. 

We've recovered migrations that stalled at data mapping and rebuilt portals that went live and then went quiet. The problems are usually the same. 

 

 

×

Historical data is lost

Contacts, activities, notes, attachments, and deal history do not arrive, and teams lose the context they sell from.

 

 

 

×

Integrations stop working

The connection to billing, product, support, or the ERP fails quietly after go-live. Nobody notices until finance closes the month.

 

 

 

×

Reports cannot be trusted

Dashboards return different numbers than the old system because fields were mapped by name instead of by meaning, and history was never validated.

 

 

×

Teams stop using the portal

When the new workflow is slower than the old habit, reps go back to spreadsheets and shared docs inside the first month.

 

 

×

Business processes break

Notifications, approvals, routing, and customer handoffs behave differently than expected, and workarounds harden into the process.

 

 

×

Adoption stalls

Without training and validation, HubSpot becomes another tab people avoid, and the portal you paid to build is used for contact storage.
 

Outcome

90 days after a clean migration

A clean migration leaves every team with a system they can trust.

One source of truth

Revenue, product, and billing data sit on the same record. The Monday dashboard reflects the CRM, not a hand-derived spreadsheet, and every team works from the same quarter number.



 

 

Sales close faster

Context lives on the record instead of in someone's inbox. Reps stop chasing history before a call.

 

Clean handoff to operations 

Defined stages and routing work without a Slack message. Nothing depends on someone remembering the process.

 

Finance reconciles 

HubSpot and the billing system agree. Month-end close doesn't start with a manual export.

 

Customer Success has context

Usage, renewal date, and support history are on the record before the call starts.

 

Compliance is audit-ready 

7+ years of deal, subscription, and usage history is queryable in one place.

 

Pricing

What a HubSpot migration costs. Fixed scope. Fixed price. No surprises.

 

Phased Migration Support

Dedicated team, phased execution, weekly reviews, and training, embedded through cutover. Built for teams moving Hub by Hub, running a long parallel period, or needing ongoing RevOps capacity after the migration closes.

$10K–$30K
per month · 6 month minimum
  • Dedicated CRM migration team
  • Phased migration planning and execution 
  • Weekly project reviews and ongoing support 
  • Data, workflow, and integration migration
  • User training and adoption guidance 
Start with phased support
Integrations

Integrations we rebuild during migration

We rebuild every sync point your revenue data depends on, not just the records.

Billing and invoicing Subscriptions and payments Product usage and events Data warehouse Support and success platforms

The assessment maps what talks to what, in which direction, and which syncs nobody’s checked in a year. You keep that map whether or not you hire us. Custom integrations beyond standard syncs are scoped separately.

Alternatives

Doing it yourself, using HubSpot’s own service, or hiring a partner

Do it yourself

Right call under 10,000 records, one Hub, no integrations beyond a calendar and email. HubSpot’s native import and free guides handle it. Budget two to four weeks.

Use HubSpot’s own migration service

Right call if your process already matches HubSpot’s standard model. Priced by tier. It won’t rebuild a billing sync, custom objects, or warehouse integrations, that’s outside HubSpot’s own product.

Hire a partner

Right call when revenue and product data need to live in one system, integrations exceed three, or a failed cutover risks month-end close. That’s our work. If your situation matches the first two, we’ll tell you so on the call.

FAQ

Answers to the questions we get every discovery call.

Can't find yours? Bring it to the assessment.

What is included in a HubSpot migration service? +
Records and properties, activity and email history, associations, deals and pipelines, custom objects, workflows, lists, forms, landing pages and emails, reporting and dashboards, integrations, and user permissions. Scope is set backwards from what has to work after go-live. Every line is written into the signed scope before build starts.
What is the typical timeline for a HubSpot CRM migration? +
Typical timeline for CRM migration services is 14 to 24 weeks from assessment to go-live. Diagnose runs weeks 1 to 3, blueprint design weeks 3 to 8, and build through cutover weeks 8 to 24. The exact date is locked in writing during the assessment, and we sign against it.
What does a HubSpot migration cost? +
Two models. Phased Migration Support is $10K to $30K per month with a 6-month minimum. End-to-End Migration Project starts at $25,000 with a custom quote after the assessment. Price is fixed before build starts, so there are no discovery invoices later.
How do you handle duplicate records? +
We profile duplicates during the audit and propose merge rules you approve, usually a combination of email domain, company name normalization, and record ownership. Merges run before load, not after, so history consolidates onto one record. Every merge is logged and reversible through the rollback plan.
What happens if validation fails during cutover? +
We do not cut over. Validation runs on production-scale data before the switch, and a failed check stops the cutover rather than triggering a fix-forward. The documented rollback plan returns you to the source system with no data loss. Across our last 12 migrations, 0 records were lost.
Can you migrate landing pages, blogs, emails, forms, and workflows? +
Yes. Pages, blog posts, templates, and forms are rebuilt in HubSpot with mapped 301 redirects for every URL so rankings and inbound links hold. Marketing emails and workflows are rebuilt against your current lifecycle definitions, since old logic usually encodes a retired process.
Will we lose our deal history? +
No. Deals arrive with stages, close dates, amounts, owners, and their full activity timeline. We preserve 7+ years of deal, subscription, and usage history as standard, and the parallel test verifies counts and totals against the source before cutover.
Do you migrate custom objects? +
Yes. Subscriptions, products, contracts, projects, locations, and equipment are modeled as HubSpot custom objects with their associations intact. Object design is part of the blueprint and is signed off by Sales, Ops, and Finance before anything is built.
Can we keep running our old CRM in parallel? +
Yes, and phased migrations often do for 4 to 12 weeks. We define which system is authoritative for each object during that window so two teams are not editing two truths. Phased Migration Support exists for this pattern.
How much of our team’s time does this take? +
One named internal owner at 5 to 8 hours a week, plus two blueprint review sessions with Sales, Ops, and Finance and a training block before go-live. Access to source systems and integration credentials is needed in week 1.
Who owns cleaning up our data? +
Deduplication, standardization, and the retirement list are inside our scope and inside the fixed price. Decisions about what your data should mean, such as how account hierarchy is defined, sit with your team. We flag those in week 2 with options and the timeline impact. Unresolved past week 6, they move the go-live date.
What if we are already mid-migration and it has stalled? +
We take over stalled migrations. The assessment maps what has already been loaded, what was mapped incorrectly, and what still sits in the source system, then prices the remaining work as a fixed scope. Most stalls we see happen at the mapping document.
Ready when you are

Find out what breaks before it breaks 

45 minutes. You leave with a current-state map of your systems, the three highest-risk integration points in your migration, and an honest answer on whether we are the right partner for it.

 

HubSpot Diamond Partner #1 Customer First NA 2024 Winning by Design Ambassador
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