Most Teams Teach SPICED. Only a Few Actually Use It. Here’s How.

Most Teams Teach SPICED. Only a Few Actually Use It. Here’s How.

Most teams teach SPICED. Only a few actually use it.
In this episode of HubSpot Shortcuts, Garo Aroian shows you how to take the SPICED sales framework — Situation, Pain, Impact, Critical Event, Decision — and turn it into structured, trackable data right inside HubSpot.

You’ll learn how to:
 - Create custom SPICED properties in HubSpot
 - Build a “SPICED Discovery” Playbook that reps actually use
 - Turn SPICED insights into real coaching data
 - Scale it across teams with dashboards and reports

No more theory. No more guesswork.
Just actionable frameworks that live where your sales team works — in HubSpot.