HubSpot's New AEO Feature: How to Rank in ChatGPT and Perplexity (2026)
HubSpot's new AEO feature lets you track and improve your brand visibility inside ChatGPT, Perplexity, Gemini, and Google AI Overviews directly from your CRM. In this video, I walk through exactly how to use it, what the AEO content scorer measures, and the three-step playbook we use with our HubSpot clients to start getting cited by AI search engines in under two weeks.
What is HubSpot AEO?
HubSpot AEO (Answer Engine Optimization) is a native feature inside Content Hub that tracks how often your brand is mentioned in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and Gemini. It scores your existing content for AEO readiness and surfaces the buyer prompts where your competitors are winning citations.
Who is this video for?
B2B marketers, RevOps leaders, and HubSpot admins who want to stay visible as buyer behavior shifts from Google search to AI answer engines.
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