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Elefante at SaaStr AI 2026!

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Elefante at SaaStr AI 2026!

Buy or build? The question every RevOps team is stuck on right now

Colten took two questions to SaaStr AI 2026 in San Mateo.
This is the buy vs build and centralized vs decentralized agentic AI debate, straight from the floor of the biggest AI GTM event in the Valley.
With tools like Replit, Lovable, Claude Code, and Codex, you can now build almost anything without a technical team.

So the real question for GTM leaders isn't "can we build it," it's "should we." Colten breaks down what he heard from Lovable's head of growth, a Vercel rep, and Kyle Norton's power-dialer talk, then lands on where he actually stands:
Build the centralized layer;
Buy the complex stuff;
And put a dedicated GTM engineer in charge of the command center;

Also covered: why SaaS is at market lows, why everyone is still struggling to deploy AI, and why ex-founders are the hire of the moment.

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