HubSpot Partner Tiers: What Gold to Elite Tells You

TLDR

• HubSpot has five partner tiers since July 15, 2026: Solutions Partner, Gold, Platinum, Diamond and Elite.
• A partner earns its tier with points based on the HubSpot subscription revenue (MRR) it sells, helps sell and manages. Diamond and Elite also need an average gross revenue retention of at least 75% and 80%.
• A tier tells you how much HubSpot a partner sells and keeps. It does not tell you how well that partner will build your portal.
• Accreditations are the closer signal of delivery quality. Only Platinum partners and above can apply, and HubSpot reviews case studies and customer references before granting one.
• The point thresholds rise by January 15, 2027, so some partners' badges will change in the next few months. Check the live listing and ask for work like yours.

A higher HubSpot partner tier does not automatically mean a better partner for your project. Tiers mainly reflect how much HubSpot business a partner brings in and manages, not how well it handles implementations or migrations.

Elefante RevOps is a HubSpot Diamond Solutions Partner. In this guide, we explain what each tier means, how the requirements are changing for 2027, and what to check before hiring a partner. We link to HubSpot's own program information so you can verify the details.

What are the HubSpot partner tiers?

HubSpot partner tiers are the levels of HubSpot's Solutions Partner Program, the program for agencies and consultants that sell, implement and manage HubSpot for customers. Since July 15, 2026 there are five tiers: Solutions Partner, Gold, Platinum, Diamond and Elite.

Here is what each tier requires by January 15, 2027, the date the new thresholds must be met:

Source: HubSpot, How do Tiers and Tier Points work? (updated April 10, 2026).

Every partner, at every tier, needs a valid Solutions Partner Certification and must stay in good standing with HubSpot. Elite has extra criteria: at least 100 HubSpot certifications held by employees and an invitation from HubSpot to join.

How a HubSpot partner earns a tier

HubSpot awards points based on the monthly recurring revenue (MRR) a partner brings in or manages. For every $100 in qualifying MRR, the partner earns:

• Sourced: the partner found and closed the deal. 5 points per $100 MRR.
• Assisted: the partner helped close a deal HubSpot found. 3 points per $100 MRR.
• Managed: the partner services an existing customer. 1 point per $100 MRR.

Customers in HubSpot's growth markets earn double points. Since November 17, 2025, under what HubSpot calls the Deal-Based Tiers model, a partner only earns credit when a shared deal is created, won and closed with the partner on it. A deal sold by a HubSpot rep alone earns the partner nothing.

Points do not last forever:

• Sold points (sourced and assisted) expire one year after the deal closes, and they are lost if the customer downgrades.
• Managed points expire 60 days after the partner's last action on the account.

A partner can move up a tier on the 15th of any month. Once credited, it keeps the tier for at least six months. HubSpot reviews moving down twice a year, on January 15 and July 15.

What does this mean when choosing a partner? Most tier requirements are based on revenue. Diamond and Elite partners also have retention requirements, and all partners must remain in good standing. But even a Diamond tier does not confirm that a partner has handled an implementation, migration or integration like yours.

What changes for HubSpot partners in 2026 and 2027

HubSpot changed the program several times in 2026, and the biggest change lands on January 15, 2027. These are the dates that affect what you see on a partner's listing:

• January 15, 2026: managed points minimums were removed from every tier. Elite moved to an 80% average gross revenue retention requirement and Diamond to 75%. HubSpot's partner matching became available only to Gold partners and above.
• February 25, 2026: the old Provider program closed to new joiners.
• July 15, 2026: a single Solutions Partner program launched as the entry tier, with a $400 monthly membership that is waived when the partner's own net HubSpot subscriptions reach $400 a month. The new point thresholds started rising.
• August 15, 2026: providers that had not upgraded were removed from the program.
• January 2027: every partner needs at least one sourced point in a trailing 12-month period to stay in the program.
• January 15, 2027: the deadline to meet the higher thresholds.

Here is how the thresholds move:

Source: HubSpot, How do Tiers and Tier Points work?.

Platinum's sourced requirement rises by about 30%, Elite's total by about 22%. Some partners will drop a tier at the January review. That does not mean their delivery got worse. In the same way, a partner that moves up may simply have sold more HubSpot this year.

What each HubSpot partner tier tells you

Each tier reflects a different level of HubSpot sales and program requirements. Here's what that means when you're choosing a partner.

HubSpot Solutions Partner (entry tier)

The partner is in the program, has at least one certified person and is in good standing. It has not yet reached the Gold sales threshold. It is not eligible for HubSpot's partner matching, so it will not be referred to you by HubSpot.

HubSpot Gold partner

The partner has sourced a modest but steady flow of new HubSpot business, about $2,300 in new MRR over a year in a non-growth market. Gold partners can be matched with customers by HubSpot and can become HubSpot Certified Trainers. Many specialists and small consultancies sit here. A Gold partner with deep experience in your exact use case can be a better fit than a bigger name.

HubSpot Platinum partner

The partner sells and manages HubSpot at a meaningful scale. Platinum is the first tier that can apply for accreditations, which is the main reason it matters to a buyer. Platinum partners also get early product previews, so they may know what is coming before you do.

HubSpot Diamond partner

Diamond is the first tier with a retention test. The partner needs a high sales volume and must keep at least 75% of its customers' HubSpot revenue on average. That is a useful signal, because customers who stay usually got what they paid for. It still says nothing about which hubs, industries or integrations the partner knows best.

HubSpot Elite partner

Elite is the top tier, by invitation only. It needs the highest sales volume, at least 80% average retention and at least 100 employee certifications. Elite partners get HubSpot Success Solutions Consultants for technical strategy and priority routing to experienced HubSpot support specialists. That access can help on a large, multi-hub rollout. It also usually means a large partner with many clients, so ask who will work on yours.

Partner tiers vs accreditations vs certifications

These three are often mixed up on partner websites. They answer different questions.

• A certification means one person passed a HubSpot Academy exam. It shows individual knowledge.
• A tier is a level a partner earns from HubSpot revenue sold, assisted and managed, plus retention at the top two tiers. It shows the scale of the partner's HubSpot business.
• An accreditation is recognition HubSpot grants a partner firm after reviewing its delivery. It shows proven, repeatable work in one area.

HubSpot accreditations are the closest thing to a quality check in the program. To earn one, a partner must be Platinum or above, have the required certifications among full-time employees, submit case studies and project documentation, and offer customer references. HubSpot decides within 30 days. Work done by freelancers or contractors does not count. If a partner drops below Platinum, its accreditations are revoked.

There are six accreditations. Match them to your project:

If you are moving off Salesforce, for example, a Data Migration accreditation tells you more about that project than the color of the tier badge does.

Does the HubSpot partner tier matter?

Yes, but it should not be your deciding factor. A tier helps you understand a partner's scale and access to HubSpot resources. You still need to check its experience with projects like yours.

Where a high tier helps:

• Scale and access. Elite partners get HubSpot's technical consultants and priority support routing. On a complex rollout, that can shorten the path to an answer.
• Retention. Diamond and Elite partners have to keep most of their customers' revenue. That is a reasonable sign that clients stay.
• Upmarket referrals. Platinum, Diamond and Elite partners that also hold the CRM Implementation accreditation earn a 20% referral share on eligible HubSpot deals of $3,000 MRR or more. It shows HubSpot trusts them with larger accounts.

Where the tier tells you little:

• Fit. A tier does not show which hubs, industries or integrations a partner knows. A Gold specialist in manufacturing ERP integrations may be a better choice for a manufacturer than an Elite generalist.
• Who does the work. A large partner's tier is earned by the whole firm. Your project gets one team.
• What happens after go-live. Nothing in the tier measures documentation, training or whether your team can run the system once the partner leaves.

A partner's tier cannot replace a review of its actual work. Ask for relevant project examples, customer references and a clear implementation plan before making your decision.

How to check a HubSpot partner beyond the badge

Use the tier to build your shortlist, then use these checks to choose:

1. Check the live listing. Look the partner up in the HubSpot Solutions Directory. It shows the current tier, accreditations, certifications and reviews. Badges on websites can be out of date, especially around the January and July reviews.
2. Match accreditations to your project. Use the table above. A migration project needs Data Migration, a complex integration needs Custom Integration.
3. Ask for two references from similar projects. Same hubs, same source CRM, similar company size. Call them and ask what went wrong and how the partner handled it.
4. Ask who will do the work. Get names and roles, and ask whether they are employees or contractors.
5. Ask what gets tested before go-live. Ask what data is checked, who signs off and what the rollback plan is if something fails.
6. Get a written scope and price before work starts. Every TBD in a proposal is a future change order.
7. Ask what you will own afterward. Documentation, role-based training and admin access should be part of the scope, not an extra.
8. Ask what they would turn down. A good partner can tell you which projects it is not the right fit for, and who it would send you to instead.

For a fuller evaluation process, including pricing models and red flags, see our guide on how to choose a RevOps consultant.

How Elefante RevOps helps

Elefante RevOps is a HubSpot Diamond Solutions Partner, recognized as #1 Customer First in North America in 2024, 2025 and 2026. We hold four of HubSpot's six accreditations: Onboarding, Data Migration, Custom Integration and Solutions Architecture Design. Each one maps to work we do every week:

• HubSpot implementation for teams setting up or rebuilding HubSpot, with zero configuration defects across our last 12 implementations.
• CRM migration from Salesforce, Pipedrive, Zoho, Dynamics or spreadsheets, with migrated data compared against the original system before launch. Our guide to CRM migration explains how we approach it.
• Custom integrations for ERP, billing and product data that native syncs do not handle.

Every implementation starts with six commitments, signed before kickoff:

• Testing before launch.
• Critical data checked for accuracy.
• A written rollback plan.
• Training before launch, for each team's daily work.
• An agreed scope and a clear price, including any later changes.
• An honest answer on fit. If we are not the right partner, we tell you, and we tell you who we would send you to instead.

These commitments give clients specific expectations to evaluate, beyond our partner tier.

FAQs

What are the HubSpot partner tiers?

HubSpot has five Solutions Partner tiers: Solutions Partner, Gold, Platinum, Diamond and Elite. Partners move up by earning points from the HubSpot subscription revenue they source, assist and manage. Diamond and Elite also require high customer retention.

How does a HubSpot partner become Diamond or Elite?

By January 15, 2027, Diamond needs 1,250 sourced points, 3,750 total points and at least 75% average gross revenue retention. Elite needs 2,750 sourced points, 11,000 total points, at least 80% retention, at least 100 employee certifications and an invitation from HubSpot.

What is the difference between a HubSpot partner tier and an accreditation?

A tier reflects how much HubSpot revenue a partner sells and manages. An accreditation is granted after HubSpot reviews a partner's case studies, project documentation and customer references in one area, such as data migration or custom integration. Only Platinum partners and above can apply.

Is an Elite HubSpot partner better than a Gold partner?

Not always. Elite means a larger HubSpot business, high retention and more direct HubSpot support. A Gold partner with experience in your exact hubs, industry or integration can still be the better fit. Check accreditations and references from similar projects.

How often do HubSpot partner tiers change?

A partner can move up on the 15th of any month and keeps a new tier for at least six months. HubSpot reviews tier drops twice a year, on January 15 and July 15. Higher thresholds take effect by January 15, 2027.

How do I check a HubSpot partner's tier?

Look the partner up in the HubSpot Solutions Directory. Its listing shows the current tier, accreditations, certifications and customer reviews. This is more reliable than a badge on the partner's own website.

Is there a fee to become a HubSpot Solutions Partner?