Elefante at Impact Summit 2026

Most companies are running a 2025 business on a 2003 engine.

At the Impact Summit in San Francisco, the theme was unstoppable growth. It started with a hard truth: our entire GTM foundation, email, social, SEO, seat-based SaaS, is built on 25-year-old technology. Every time something new shows up, we bolt it on instead of rethinking the system.

I sat down with Jacco van der Kooij to get his unfiltered take on what that actually means for the companies trying to make the shift right now.

In this conversation we get into:

Funnelism: the disease that takes hold when acquisition becomes the only thing a company optimizes for, and retention, expansion, and customer impact become afterthoughts.

Interception vs. intervention: why the companies that win build the next growth motion while the current one still has momentum, instead of reacting once growth slows.

Why recovering from a broken growth model costs disproportionately more than getting the system right the first time.

And the line that tied the whole Summit together: AI doesn't fix broken systems. It multiplies them.

This is the in-the-room conversation. The full playbook goes live this week.

Impact Summit Virtual: May 28th, via Zoom, presented by Attention. Free to attend.

A full day of tactical sessions on the systems, frameworks, and governance models behind modern recurring revenue growth. Jacco opens with a keynote on operationalizing GTM strategy. A practitioner panel follows, with Winning by Design Growth Institute members from companies like Sage and Cisco sharing their takeaways from the live Summit. From there the day goes deep on what breaks revenue systems under pressure, what becomes possible when revenue strategy and RevOps stop running in separate lanes, how AI is transforming sales coaching through the SPICED framework, and the growth loops model that replaces linear demand gen with systems that compound on their own.

7 sessions. One through-line.

Growth by design. Not by chance.