LineLeap

From Manual Workflows to a Revenue Engine Built for Scale

LineLeap partnered with Elefante RevOps to transform their HubSpot environment into a fully automated, data-rich platform, replacing manual contract processes with end-to-end deal-to-contract workflows, building a clean multi-level CRM hierarchy, and giving their mobile-first field sales team the operational clarity to grow faster.

WHAT OUR CLIENTS SAY

“What an amazing team to work with and very knowledgeable on all HubSpot related matters and implementing my business requirements into the system, not only limited to what they are asked but also coming up with solution to help and improve”

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Foitinho, M.

“Working with Elefante RevOps has been a great experience. Pedro and Andre are kind, approachable, and truly easy to work with. They’ve provided valuable solutions and training that have helped us create more efficient processes”

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Dyer, D.A.

“Colten, Pedro and Team were critical in our migration to HubSpot. Through every part of the onboarding and implementation they have been attentive and valuable. I look forward to continue working with them with future projects”

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Gonzalez, L.

“As a rep agency we required a ton of customization. Things started a little slow but then picked up. It would have been beneficial to do a deeper dive into our needs and flow before implementation started. Friendly staff who really seemed to care”

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Donaldson, S.

Quick Facts

Year Founded
TBD
Growth Stage
Scale-up
GTM Maturity
Accelerated Growth
Nightlife & Events
SaaS Technology
elefante RevOps Solutions Provided
  • icon (9) HubSpot Implementation
  • icon (9) Data Architecture
  • icon (9) Workflow Automation
  • icon (9) Reporting & Dashboards

Situation

LineLeap came to Elefante RevOps as a fast-scaling SaaS company with strong product-market fit in the nightlife and events space, running a field-led, brand-driven outbound motion centered on venue acquisition across cities and university markets.

They were working to streamline contract automation, improve CRM data quality, and build reporting visibility for a mobile-first field sales team. Their account hierarchy — Brands, Agencies, and Venues — had outgrown their HubSpot configuration, and reporting lived downstream in Looker and BigQuery rather than in the hands of the people who needed it most.

At the start of the engagement, LineLeap was at a Normal Growth URM maturity stage, with systems in place but not yet optimized for the speed and scale they were building toward.

Struggle

As LineLeap's go-to-market motion matured, their contract process hadn't kept pace — SOWs and MSAs were generated manually outside of HubSpot, disconnecting contract execution from deal data and slowing the path from proposal to close.

 

 

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Manual Contract Creation

SOWs and MSAs were generated outside HubSpot, disconnecting contract execution from deal data and slowing the path from proposal to close.

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Fragmented Account Hierarchy

The multi-level Brand, Agency, and Venue structure had grown organically and needed cleaner architecture to support accurate association logic and downstream reporting.

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Brittle Automations

Automations on HubSpot Data Hub were expensive and fragile, and the Zapier workspace had accumulated duplicate Zaps and 1,446+ held tasks that eroded trust in the system.

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No Mobile-Ready Market View

The field sales team relied on external spreadsheets for pre-call market prep, creating friction for a team that operates at high velocity.

Compounding the issue, sales, fulfillment, and accounting workflows lived across HubSpot, spreadsheets, and manual processes, which fragmented visibility and made operational reporting difficult to trust.

 

Solution

Elefante RevOps built a complete Oneflow contract automation layer: deals in HubSpot now automatically trigger SOW and MSA generation, add the right participants, advance the deal stage to Proposal Sent, and update the record to Contract Executed upon signing — all without manual intervention.

 

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Oneflow Contract Automation

Built end-to-end SOW and MSA automation: deals in HubSpot trigger contract generation, auto-add participants, advance deal stages to Proposal Sent, and update records to Contract Executed upon signing.

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Multi-Level CRM Hierarchy

Architected a clean Brands, Agencies, and Venues custom object structure with automated association logic and historical activity logging.

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Zapier Workspace Overhaul

Migrated automations from HubSpot Data Hub to Zapier, restructured the workspace, resolved 1,446+ held tasks, eliminated duplicate Zaps, and hardened filter logic.

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Mobile Markets Dashboard

Built a mobile-optimized Markets dashboard in HubSpot filterable by city, university, lead status, and venue rank, replacing external spreadsheets for field reps.

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OpenPhone + Slack Integration

Integrated OpenPhone with HubSpot via Zapier for clean activity logging and added association change logging with Slack alerts for real-time venue rank updates.

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ClickUp Intake Automation

Launched a ClickUp form to HubSpot intake automation and a multi-path Zapier ops layer supporting the full GTM motion across regions.

Results

The transformation was immediate:

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Contract Automation

Oneflow automation eliminated manual SOW and MSA creation — deals now flow from proposal to executed contract with automatic stage progression.

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Mobile Market Readiness

The Markets dashboard replaced external spreadsheets, giving field reps a single filterable HubSpot view for pre-call prep in every city and university market.

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1,446+ Held Tasks Resolved

Zapier workspace cleanup identified and resolved over 1,446 held tasks, restoring full automation reliability across the ops stack.

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Unified Account Data

Clean Brand, Agency, and Venue hierarchy unlocked accurate reporting in Looker and BigQuery and enabled precise ICP targeting and venue prioritization.

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Ongoing Partnership

The engagement was extended from a 3-month project to an ongoing RevOps-as-a-Service retainer, reflecting strong ROI and continued operational momentum.

Summary

LineLeap went from a fast-growing company with manual contract workflows, fragmented CRM architecture, and brittle automations to a fully integrated revenue engine — with automated deal-to-contract execution, a clean multi-object HubSpot hierarchy, and a reliable automation layer supporting every step of their GTM motion.

The foundation built during this engagement — Oneflow automation, structured custom objects, a hardened Zapier workspace, and mobile-ready sales tooling — now gives LineLeap the operational clarity to scale without adding drag. What is now possible: the field sales team can execute, manage contracts, log activity, and track market performance entirely within HubSpot, without external spreadsheets or manual handoffs.

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