Want to know the real secret behind every successful product launch? In this video, Colten Roderigue (founder of Elefante RevOps) breaks down the step-by-step process of building a winning Go-to-Market (GTM) strategy.
More than 90% of launches fail—not because the product is bad, but because there’s no clear plan to reach the right customers. That’s where a strong GTM strategy comes in.