The funnel is failing. And it’s costing you revenue you didn’t even know you were missing.
In this video, Colten introduces the Bowtie Model a modern framework that reimagines your entire go-to-market strategy. Instead of stopping at the sale, the Bowtie continues through onboarding, adoption, expansion, and advocacy where the real revenue lives.
If you’re tired of watching a pipeline get built… only to see growth stall, this one’s for you.
What you'll take away:
Why the traditional sales funnel is outdated (and dangerous)
What the Bowtie Model is and how it changes everything
How post-sale success = long-term, compounding growth
What 10x revenue really looks like (hint: it starts after the deal closes)
Founders, GTM leaders, RevOps pros this is your mindset shift.
The Bowtie Model helps you:
- Turn customers into advocates
- Align your GTM teams around outcomes
- Create a self-sustaining growth engine
It’s not about more leads. It’s about better outcomes.
Ready to go deeper?
Stay tuned for our next Workshop:
"Why Your Funnel Is Costing You Revenue: The Bowtie Fix with HubSpot + Salesforce"