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SPICED Discovery Calls (How to Run Discovery That Actually Converts in 2026)

Written by Colten Roderigue | Jan 23, 2026 6:00:00 PM

Most deals aren’t lost in the demo, they’re lost in DISCOVERY.

If your discovery calls feel like “good conversation, no decision,” this video will give you a repeatable structure to fix that.

In this episode of Structured to Scale (powered by Elefante RevOps), we break down Winning by Design’s discovery flow using:
✅ ACE (Appreciate, Check Time, End Goal) to start calls like a pro  
✅ SPICED (Situation, Pain, Impact, Critical Event, Decision) to uncover what actually drives the buying decision  
✅ Practical talk tracks + questions you can use immediately  
✅ How to use AI to review calls and coach the process at scale

🎁 Want the FREE SPICED ICP Template?
Grab it here:
https://elefanterevops.com/downloadable-spiced-icp-template

If you’re serious about tightening your discovery calls, cleaning up your pipeline, and building a scalable revenue system, start with that template.