Most teams teach SPICED. Only a few actually use it.
In this episode of HubSpot Shortcuts, Garo Aroian shows you how to take the SPICED sales framework — Situation, Pain, Impact, Critical Event, Decision — and turn it into structured, trackable data right inside HubSpot.
You’ll learn how to:
- Create custom SPICED properties in HubSpot
- Build a “SPICED Discovery” Playbook that reps actually use
- Turn SPICED insights into real coaching data
- Scale it across teams with dashboards and reports
No more theory. No more guesswork.
Just actionable frameworks that live where your sales team works — in HubSpot.