How you go to market defines how fast you grow. In this video, Colten Roderigue from Elefante RevOps breaks down the top GTM motions for 2025: what they are, when to use them, and how to align them with your business goals.
We’ll unpack the six core GTM motions driving growth in 2025: inbound, outbound, partner-led, community-led, product-led, and event-led. Plus, how to combine them into one unified GTM engine that actually scales.
If you’re a RevOps leader, founder, or GTM operator trying to align your teams and build a revenue engine that compounds, this episode will show you the frameworks and metrics that matter most.
What you’ll learn:
- What a GTM motion really is (and why alignment comes first)
- The six dominant GTM motions for 2025
- How to design a hybrid GTM mix that fits your business model
- The metrics that reveal what’s really working
- Real-world examples from Notion and HubSpot