Why Use the Lead Object vs Deal Object in HubSpot | Funnel Strategy That Actually Works
If you're only using the Deal Object to build your funnel, you're leaving money on the table. Because deals don’t create demand—leads do.
In this episode of HubSpot Shortcuts, Garo from Elefante RevOps breaks down the real difference between the Lead Object and Deal Object in HubSpot—and how to use them together to power a scalable, revenue-generating funnel.
In this video, you’ll learn:
- Why the traditional funnel fails modern GTM teams
- The key difference between relationships (leads) and transactions (deals)
- How to structure your funnel using both objects
- When (and how) to trigger deals automatically using lead scoring
- A simple, 3-step HubSpot workflow to align marketing and sales
- Why this structure is essential to building a Bowtie Funnel
Lead first. Deal later.
That’s the Bowtie Model—and it’s how top startups scale without the chaos.