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What Elite RevOps Teams Know About GTM Alignment (That Others Don’t)

Written by Colten Roderigue | Nov 18, 2025 5:22:56 PM

How aligned is your go-to-market team, really?
You might have great people in Sales, Marketing, CS, and Product — but if those teams are even slightly out of sync, your growth is leaking somewhere in the system.

In this video, Colten Roderigue from Elefante RevOps breaks down what elite RevOps teams know about GTM alignment that most companies don’t. You’ll learn the five levers they build into their operating rhythm to keep Sales, Marketing, CS, and Product growing in sync — and how to design alignment into your business, not just talk about it.

Here’s what you’ll learn:
 - Why “alignment” fails in most companies
 - The five alignment levers elite RevOps teams master
 - How shared metrics and unified data fix siloed growth
 - Why HubSpot is the foundation for connected GTM systems
 - How to use the GTM Index Scale to see your company’s alignment maturity