Intent signals are one of the most powerful and most underused
features in HubSpot.
In this video, we walk through exactly how HubSpot Intent Signals work, where to find them, and how to use buyer intent data to prioritize the right companies before they ever fill out a form.
You’ll see:
- Where to find Buyer Intent Signals in HubSpot
- How HubSpot detects visitor intent, research intent, and company news signals
- How to open intent signals directly from a company record
- How to use intent signals in lists, workflows, and automation
- Practical ways sales and marketing teams use intent data to act faster and smarter
- Intent signals help you stop guessing and start focusing on companies that are actively researching what you sell.