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Top 5 HubSpot Features You Should Be Using (Especially if You’re a Startup)

Written by Garo Aroian | Nov 10, 2025 8:51:28 PM

Are you really getting the most out of HubSpot? In this episode of HubSpot Shortcuts, Garo Aroian (CRO & Co-founder of Elefante RevOps) walks you through the 5 most powerful, underused features in HubSpot that every startup should master — from AI tools to sales automation to smart CRM tricks.

Whether you're brand new to HubSpot or deep in the ecosystem, these features will help you save time, scale your GTM motion, and turn chaos into clarity.

Featured Tools & Tricks:

Smart CRM (Free Core)

Marketing Automation & Workflows

AI Agents (Breeze) & Copilot

Sales Pipeline Automation

Lead Scoring (the CRO’s secret weapon)

Don’t forget to like, subscribe, and hit the bell so you don’t miss next week’s shortcut. Need help setting up HubSpot the right way? Schedule a free call with Garo