You just crossed $3M ARR and the board wants to know what your go-to-market team looks like in 12 months. Hire the wrong person first — or the right person in the wrong order — and you can set your GTM motion back 12–18 months.
In this video, we give founders a practical framework for sequencing GTM hires from $3M to $8M ARR: who to hire first, what to avoid, and how to build a team that actually scales.
Most founders hire for the go-to-market motion they wish they had instead of the one that's actually working — and they reach for a VP of Sales long before they have a process to hand them. We break down the exact order to hire in, the tell-tale signs you got it wrong, and how to keep Marketing, Sales, and Customer Success connected as the team grows so great individual performers don't add up to mediocre results.