Bowtie Metrics: What to Measure (and What to Stop Obsessing Over)
Your dashboards are full, but are they telling you the truth?
In this video, Colten from Elefante RevOps breaks down the core metrics that actually drive revenue in a Bowtie Funnel—and what metrics to ignore if you’re tired of vanity numbers and ops overload.
Spoiler: More dashboards ≠ more clarity.
Modern GTM teams don’t just track what’s happening—they track why it’s happening.
Here’s what you’ll learn:
- Why the Bowtie Funnel changes how we measure success
- The 4 essential Bowtie metric types: Volume, Conversion, Velocity, Performance
- Real-world GTM examples across the full customer journey
- The 4 executive metrics your CEO actually cares about
- How to connect CRM metrics to real business outcomes (without drowning in slides)
- BONUS: A sneak peek at how this all works inside HubSpot + Salesforce
Whether you’re in RevOps, Marketing, Sales, or CS—this is your roadmap for smarter reporting and better decisions.
Want the full walkthrough? Join our FREE live workshop:
"Why the Funnel Is Costing You Revenue: The Bowtie Fix with HubSpot + Salesforce"