Is your funnel leaking revenue after “Closed Won”? You’re not alone. In this video, Garo from Elefante RevOps breaks down how the Bowtie Funnel flips the traditional sales model on its head — and shows you exactly how to build it in HubSpot.
Most revenue loss happens after the deal is signed.
That’s why high-growth companies are ditching old-school funnels and adopting a Bowtie Funnel:
- Marketing + Sales on the left
- Customer Success + Expansion on the right
- Full visibility and automation in the center
In this video, you'll learn:
- What the Bowtie Funnel is (and why it matters)
- Why "Lead First, Deal Later" drives better conversions
- How to map the entire customer journey in HubSpot
- A real onboarding automation workflow demo
- How to align Marketing, Sales, and CS for sustainable revenue